B|Well Fitness Studio is undergoing a current major expansion, featuring new equipment and training areas for its increasingly growing fitness community.
B|Well is at 2118 Main Ave, and provides fitness classes such as mat method, sculpt, yoga and many more options. B|Well has additional training geared towards athletes and specialized training for individuals.
Owners Josh and Bri Fiedler started B|Well in Brookings in 2014. The company expanded to Sioux Falls and construction completed at that location in 2023. Most recently, B|Well moved their Brookings location to south Main Avenue, which oepned in June 2024. According to Josh Fiedler, B|Well is looking to break ground on a new Sioux Falls location in spring 2026.
“The expansion was driven by continued growth in membership and demand,” Bri Fiedler said.
With the company already being a popular hotspot for college students, Fiedler also says, “we wanted to create more space for our community, explore new advances in wellness services/amenities, and ultimately better support our members’ wellness journeys.”
Classes fill up fast, and if full, people are put on a waitlist to get into a class. With the expansion, there is hope for that to change, as Fiedler says one goal is, “providing more access to classes (aka: no more waitlists!).” This leaves greater opportunity for members to stay consistent and achieve their goals.
Although B|Well is still currently undergoing construction, instructor Rorie List is excited about what’s to come,” List said. “Once the expansion is complete I am most excited to see Bri’s ideas come to life.”
List explains, “Bri and Josh Fiedler have put their hearts into B|Well, I am inspired by them every day.”
With the expansion comes new roles and responsibilities for current workers and instructors at the company. List said, “I’ll do my best to complete my given tasks and with more space there are more tasks that will come with that.”
B|Well isn’t just about the workouts, it’s also a place that allows people to challenge themselves and feel comfortable while doing it. Member Hailey McMahan explained what she likes most about the gym.
“I enjoy the pre planned workout and not having to come up with my own, as the instructors provide me the needed material,” McMahan said. “I also feel great after every class.”
Of the expansion, McMahan said she is “most excited to use the new ice baths, and have access to more classes.”
McMahan said she thinks that with the expansion, “classes won’t be as full, allowing more people to gain memberships and more people to workout in a less filled room.”
The expansion will include new equipment and training that is new to B|Well.
“We’ve added additional weight training equipment, upgraded mirrors, lighting and sound systems and expanded recovery options to include a commercial cold plunge, medical grade red light therapy and a custom 10 person infrared sauna,” Fiedler said. “The space also includes a new private treatment room for our growing Physiotherapy services with in-house PT.”
On top of new equipment, there will also be new training
“The new space allows us to introduce expanded strength classes, an additional infrared classroom, and a new cycling and kickboxing room,” Fiedler said.
List explained how important it is to have different ways to recover your body after a workout.
“Taking care of yourself comes with rest and recovery just as much as working out alone,” List said. “Having new opportunities to take care of your health in different ways is something that I think will help the studio grow and improve in the future.”
Although the expansion is still in progress and has been for about a year now, B|Well plans on hosting an open house to show off all the new amenities. No date is set.
