The Professional Rodeo Cowboys Association (PRCA) Rodeo is coming to Brookings on Nov. 7 and 8, bringing two nights of entertainment to the Dacotah Bank Center. Each performance kicks off at 7 p.m., promising high-energy rodeo action for fans of all ages.

Attendees can expect events including bull riding, saddle bronc, bareback riding, barrel racing, team roping, tie-down roping and steer wrestling. The rodeo will feature top professional cowboys and cowgirls from across the country, making for a fast-paced show from start to finish. 

First-time attendees can look forward to thrilling competition, lively crowds and a family-friendly atmosphere that makes everyone feel part of the action.

Produced by Sutton Rodeo, the event has been a Brookings tradition for decades. 

“Over time, it’s grown into a signature fall event that families, fans and visitors look forward to with excitement,” said Ashley Biggar, general manager of the Dacotah Bank Center.  

Beyond the arena, the rodeo has a major impact on the Brookings community, drawing in thousands of visitors each year. Local hotels, restaurants and shops benefit from the influx of guests, while many area organizations participate as sponsors, vendors and volunteers. 

“It (the rodeo) also opens doors for local organizations and businesses to get involved,” Biggar said. “Rodeos are all about bringing people together – and this one truly unites the community, creating shared memories and keeping the spirit of the West alive here in South Dakota.” 

Including both nights of the event, the Dacotah Bank Center expects to welcome 4,000 to 5,000 spectators. 

“It’s a fantastic mix of local families, life-long rodeo fans and visitors who travel in for the experience,” said Biggar.

The event is made possible through partnerships with First Premier Bank and Premier Bankcard, the presenting sponsors, along with numerous local businesses and community partners whose continued support helps the rodeo return each year. 

Tickets are available at the Active Heating box office at the Dacotah Bank Center. The box office is open Monday through Friday, 10 a.m. to 5 p.m. Tickets are also available through the Ticketmaster website online.

“All seats are reserved, and the best ones go quickly,” Briggs said. “We always encourage people to grab their tickets early to get the best selection and ensure they don’t miss out.” 

In addition to the main rodeo performances, guests can enjoy pre-show entertainment, intermission activities and local food and beverage options. Attendees may also have the chance to meet some of the competitors and get a closer look at the animals. 

Both Sutton Rodeo and Biggar agree that community support is what makes this event truly special.

“The energy in the arena is contagious,” Biggar said. “It’s amazing to see generations coming together to share in the excitement.” 

Brooklyn Goelz, a senior animal science student, SDSU Rodeo Team breakaway roper and the 2025 Jackrabbit Stampede Ambassador, said, “I am most excited to see the community of Brookings come together to experience a weekend of professional rodeo action. I look forward to seeing classmates and team members at the rodeo as spectators or competitors.” 

There will also be a Miss Rodeo South Dakota Pageant during the weekend. The titleholder will help with the event, sign autographs and carry the flags on horseback between competitions.

“If you wish to watch the Miss Rodeo South Dakota pageant, you can find the calendar of public events by visiting Miss Rodeo South Dakota, Inc. on Facebook,” Goelz said. “Coronation will be at 7 p.m. on Saturday before the rodeo, Go Jacks.”