A new destination for food, drinks and sports fans has opened in Brookings. The End Zone Sports Bar & Grill is taking over from the former Boss’ Pizzeria and Sports Bar inside the Econo Lodge Inn & Suites.
“We just wanted to create a space where people can come, have good food and watch their teams,” said Tracy DeJean, manager of the End Zone Sports Bar.
The End Zone is a simple sports bar serving classic favorites and a welcoming atmosphere, DeJean said. The menu features classic sports bar favorites such as burgers, wings, cheese curds, onion rings, chicken strips and sandwiches including pulled pork, patty melts and hot turkey or ham. The full bar offers beer, whiskey, seltzers and mixed drinks. DeJean said the menu was kept straightforward, offering popular dishes that appeal to a wide range of guests.
“We try to give people what they want without overcomplicating it,” she said.
Even in its first few weeks, The End Zone has drawn a steady stream of customers. SDSU game days and construction crews staying at the hotel have contributed to consistent traffic. DeJean said they experienced a particularly busy day last weekend when SDSU hosted Mercyhurst, highlighting the bar’s potential as a community gathering place.
“All of the tables were full, it was crazy,” she said. “It was exciting to see people enjoying the space.”
In addition to food and drinks, The End Zone offers recreational activities. Pool leagues take place on Tuesdays and Wednesdays, while a dart league takes place on Thursdays. DeJean said she hopes the entertainment options will continue to grow as the bar gains popularity.
The End Zone also showcases local sports teams throughout the bar. Decorations support SDSU, the Brookings Bobcats and even local taekwondo groups. DeJean said she hopes the displays make fans feel connected to the community and the teams they follow.
“We try to support the local teams and give people a place to come cheer for them,” she said.
Opening the sports bar required weeks of preparation. DeJean and her business partner spent at least six weeks painting, cleaning and making minor renovations. Equipment was cleaned; a back office was built along with the addition of a new restroom.
“It was a lot of work, but it was worth it to get everything ready and looking good,” DeJean said.
With seating for close to 80, the bar accommodates groups of all sizes. The End Zone features 14 TVs, ensuring that customers can watch multiple games at once, and a TouchTunes system that allows guests to select their own music. DeJean said the casual atmosphere is a key part of the bar’s appeal.
“We want people to be comfortable here, whether they’re watching the game, grabbing dinner or just having a drink with friends,” she said.
The End Zone is open seven days a week with varying hours: Monday through Thursday from 5 p.m. until close, Friday from 5 p.m. until midnight (or 2 a.m. if business is busy), Saturday from 3 p.m. until midnight (or 2 a.m. if busy), and Sunday from noon until 9 p.m., with extended hours for football games.
The sports bar is currently hiring. Interested applicants can pick up an application in person at the End Zone Sports Bar & Grill during business hours. DeJean said the team is looking for reliable staff to help with both the kitchen and front-of-house operations.
“We want people who are ready to work hard and help us make this a fun, welcoming place for everyone,” she said.
Since opening, The End Zone Sports Bar & Grill has become a central gathering space for the community, DeJean said, hosting recreational leagues, supporting local teams, and serving as a destination for both Brookings residents and hotel guests.
