Brittany Westerberg

The new SDSU Jackrabbit logo design was unveiled at 10 a.m. on Feb. 19 at the Student Union on campus.

“South Dakota State University is adapting to the world around it, and this contemporary mascot is a reflection of that environment,” said SDSU President David Chicoine.

“We feel confident [students and alumni] will be pleased by the distinguished, bold design that will bring an even greater appreciation of the fine institution they attended,” Alumni Director Matt Fuks said.

Spearfish natives Craig and Cory Whitlock of Mongoose Graphics in Denver, Colo., created the new mascot design. Tony Horning of Chanhassen, Minn, produced the word-mark design of the Jacks with the distinctive ear and tail.

#1.882807:3247911995.jpg:unveiling.jpg:SDSU President David Chicoine reacts to the crowd’s response after the unveiling of the new Jackrabbit logo.: