The fifth new store in Brookings in a matter of five months, Blush Boutique, offers clothing for every generation in extended sizes.
Blush Boutique opened in March and sells a variety of clothing and accessory options targeted for women of all ages.
“I’ve got a lot of cute summer clothes, casual-business wear, some fun dresses and great shoes,” Rachelle Anderson, the owner, said. “I kind of wanted to hit every generation.”
The store also includes a lot of different sizes, which Anderson said she feels are limited in other clothing stores in town.
Anderson decided to open a clothing boutique to give Brookings more options for shopping.
“I had the opportunity of an availability for a spot in a great location, so I decided to give it a try and hope to draw some people in,” Anderson said.
The new boutiques opening this year are a great way to keep shoppers in Brookings, according to Joni Frolek, membership director at the Brookings Area Chamber of Commerce.
“I would like to think that the reason for more boutiques opening in Brookings is because there was a need for more retail clothing stores,” Frolek said. “There seems to be a trend that the owners of these new businesses are current residents of Brookings and wanted to fill a need in the community.”
Additional shopping opportunities have not gone unnoticed by students. Amy Neitzel, a senior accounting major, said new store owners must have realized the demand for more clothing retailers in Brookings.
“I think it’s great that more clothing stores are opening in Brookings,” Neitzel said. “As a college student, it’s hard to find time to make it down to Sioux Falls to go shopping when classes are busy. It’s nice to get what you need here in Brookings.”
As for Blush Boutique, Anderson said she believes someone could come into her store and put a whole outfit together, from clothes to shoes to accessories.
The boutique now has an online store, which is also accessible through Blush’s Facebook page.
Blush Boutique is located along 6th Street in the Brickwood Plaza. It is open from 10 a.m. to 6 p.m. during the week and 10 a.m. to 5 p.m. on Saturdays.