Logo committee has time to make changes


Editorial Board

The issue:Many SDSU fans are not happy with the latest version of the Jackrabbit logo redesign.

Our view:The logo committee should organize a contest and/or rearrange its administration duties to help finda better logo more people will like.

Since the Jan.31 issue of The Collegian hit the stands, people have been talking about the picture on the front page.

It was their first glimpse at what SDSU’s new athletic logo may look like, and many were less than pleased. Some were even horrified.

A week later, SDSU constituents are ready for any indication as to what the final logo will look like. Now it’s time to take a hard look at where the logo stands and start making good decisions.

Some suggest the search start over, this time letting students be a part of the design process. This may not be a bad idea since SDSU’s graphic design program is constantly being praised and the current logo was a result of a campus-wide contest 30 years ago. There is still time to open up the redesign to a contest. Nothing worthwhile might come out of the contest. Then again, the committee might just find the logo it has been looking for.

It’s also time the logo committee gets a leader. Mike Stepanovich, Director of Public Relations at California State University Bakersfield said their road runner redesign was successful because someone was in charge, filtering opinions into concise feedback funneled to the design committee. This logo committee needs that-someone to chair the committee and lead it on the right path. It’s a simple political science concept: you need a leader to operate.

Right now, we don’t know what the logo will look like. What we do know is that many are unhappy with the most recent version, and things need to change. Maybe it’s time to go back to the drawing board, get the committee a leader and allow students to take a shot at creating the new logo. At this point, what do we have to lose?