Letter to the Editor: “Traditional” logo should stay


Being an alum and a son of an alum, I would like to say that the person that is responsible for the idea of changing the SDSU school logo should be slapped in the face. I don’t know about the rest of you, but I am proud of my South Dakota heritage and proud of the fact that my whole family has been from South Dakota for generations. What does this mean?

Well, I am a strong advocate for tradition and respecting what those before us have done. By changing this logo, you are doing something that is so disrespectful to those that have come before you.

I played in the Pride of the Dakotas for six years, and if someone one day woke up and said, “Hey, let’s change the name to ‘the marching legion of hick-town USA,'” I would be so MAD that I wouldn’t ever want anything to do with the institution again. How about we turn the Campanile into a tea house?

I know that everyone wants to be new and fresh these days, but there are some things that just shouldn’t be messed with. I know I speak for my family, other local alums I know and any other student or alum that feels this way. A logo is a sacred thing and there IS NOTHING WRONG WITH THE BUNNY WE HAVE. So leave it alone.

On a second note, remember, alums donate money, and hopefully you all “know what you are doing” and don’t piss off the right or wrong people. Hopefully, someone will come to their senses and I won’t have to burn my favorite SDSU hoodie with the bunny on the front. Hell, maybe I will just have a new one made that says the “South Dakota Jack A@@es”!

Jason HoarSDSU Alumus