Letters to the Editor: New Logo


Old mascots revisited

I’ve always liked the bunnies from the 1920s and ’30s. It’s nice to see we’re considering going back to them.

Stephen Van BurenUniversity Archivist

New logo needs work

Last week’s editorial (“New jackrabbit logo needs another look,” Jan. 31) touched on some of the misgivings I have had regarding the bunny’s upgrade.

Why was this task given over exclusively to a New York design firm? The process could have been an open competition with ideas from a variety of professional and private artists.

From the editorial: “A wide range of good honest input was critical. An organized effort to gather those opinions would’ve gone far to guarantee more love for the new bunny. That didn’t happen.”

The suggestions posed in the editorial are sound. Why limit our options on this important decision? We need a logo that will make a majority of people happy. Not satisfied. Happy!

And, yes. The submitted jackrabbit does look like a dog. Head included.

Kathy GustafsonBrookings, SDSDSU Alumna

Proposed logo ‘timeless’

The term “something left to be desired” seems to be the buzz phrase surrounding the new SDSU jackrabbit logo. Exactly what is it you all desire?

As an art major, I consider myself savvy toward current design trends. Upon reading The Collegian’s first article on SDSU’s logo search (“A new rabbit arises,” Oct. 11, 2006), I was leery. I thoroughly expected to see a sharp-edged, saber-toothed rendition of our furry namesake.

To be honest, I find this new logo concept refreshing. The national standard tells us our logo should be aggressive and menacing. Let’s be realistic; just how much threat can a jackrabbit impose? Save for a few heads missing from your cabbage patch, not much. It’s a contradiction in terms. Take one look at the Sioux Falls minor league baseball team’s big-headed, snarling canary and you’ll see my point.

The jackrabbit design we are faced with is tasteful and timeless. Its classic design honors this school’s long tradition. Once we see the little guy mounted atop a bold yellow and blue type face, the designer’s vision will be clear and our school will have an image that will last long into its future.

Al CostanzoSenior Print and Printmaking major